The rights owners expect the series to garner 300 million viewers across TV and digital. The two companies will be introducing virtual live brand integrations for the series. The ITW and Sony partnership is touted as one of its kind in the sports broadcasting space. ![]() The Bangladesh Cricket Board (BCB) doesn't have a long-term official media rights partner in India. ITW Sports Global, which had the rights to the bi-lateral series, partnered with its long-standing partner Sony. " Sony has bagged the TV and digital rights for India's tour of Bangladesh," a source said. The matches will air on the Sony Sports Network's six SD and HD channels in English, Hindi, Tamil, and Telugu feeds besides DD Sports. Earlier, Sony had acquired rights to India's tour of Zimbabwe. Featuring two Tests and three ODIs, the series will be held from the 4th to the 26th of December. ![]() Culver Max Entertainment ( Sony ) has bagged the media rights to showcase India's tour of Bangladesh.
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